My involvement with the Internet began in June 1994 when I became the first content provider to Sonicnet, then a text-only BBS. "Demo Universe" was an online version of the "Demorandum" column on unsigned bands, published by Alternative Press magazine. A year later, I launched Demo Universe on the World Wide Web. Praised by critics and named on numerous "best of web" lists, it's still among the largest searchable archives of self-released music reviews.

Demo Universe led quickly to freelance work from then-start-up Agency.com, which hired me as a designer for Urban Desires; and Total New York, for which I produced several multimedia profiles of unsigned NYC bands. During this time I was still pursuing a career in journalism, employed by San Francisco-based Miller Freeman Inc. While serving as managing editor for an MFI travel publication, I designed, developed and maintained a weekly webzine, Vacation Travel News.

I leapt into new media full-time in November 1997 when I became managing editor for Word.com, the award-winning literature and culture site. My responsibilities at Word included project management, invoicing and payroll, reviewing unsolicited manuscripts and overseeing Word's chat room.

At that time Word was in a bad way with its parent company, so after three months I hopped over to The Hub, a pop-culture webzine co-owned by America Online and New Line Cinemas, where I was solely responsible for HTML production and updates. At first it seemed a great move -- Word was shut down by its parent the day I started at The Hub -- but within three weeks AOL bought out New Line and shut down The Hub.

In the spring of 1998, I co-founded Allegra Media LLC in partnership with Carole Filangieri, who had built a successful freelance business with clients including Bolt.com, Lycos Inc., CMP Media, Conde Nast's Swoon.com and Yoyodyne. Over the next two years, Carole and I produced work for a high-profile roster of clients including Berlitz Languages Inc., Children's Television Workshop, GolfServ, Hertz Corp., React.com and Trump Casino Hotels and Resorts. At the same time, I held a part-time position as web manager for Brooklyn Botanic Garden, overseeing the design and development of a 2,000-plus-page site.

Among my freelance clients in 1999 was Zwirl.com, a developer of distributed e-commerce solutions for content and affinity sites. In April 2000, I joined Zwirl as user interface director, in which capacity I oversaw a radical repositioning and redesign of the product.

Since February 2001, I have been creative director for mckinseyquarterly.com, an on-line journal of business and economics published by McKinsey & Company.

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